By Gavin Wilkinson, Decision Lab Head of Marketing
Exciting Changes for Our Future and Yours
Today marks an exciting milestone in the evolution of Decision Lab. We are thrilled to announce the successful completion of a strategic restructure designed to enhance our capabilities, sharpen our focus, and ultimately, deliver even greater value to our customers, clients and partners.
This transformation is not about changing who we are at our core – we remain the same passionate team dedicated to pioneering Decision Intelligence. Instead, it’s about optimising how we work to better meet the evolving needs of the market and our valued collaborators.
Why the Change? Sharpening Our Focus for Your Benefit
In a rapidly advancing world, staying ahead requires agility and precision. Our restructure is a proactive step to ensure Decision Lab is best positioned to deliver cutting-edge AI, optimisation, and simulation solutions with maximum impact. The goal is clear: to move from a more opportunistic approach to a blended model that combines predictable growth with continued innovation, all while making it easier and more beneficial for you to work with us.
This strategic realignment allows us to concentrate our expertise, streamline our processes, and dedicate resources more effectively to specific areas and client challenges.
Introducing Our Enhanced Structure
Our new organisational framework is built around collaboration, clarity, and client-centricity. Here’s how we are organised now and why it’s good news for you:
- Unified Delivery Team -> Applied Solutions: We have brought together our delivery capabilities into a single, powerful Applied Solutions team. This unification means smoother project execution from start to finish, ensuring your projects are delivered efficiently, on time, and to the highest standard. This enhanced focus on delivery directly contributes to smoother project execution and faster results for you.
- Centralised Sales, Account Management & Marketing Team -> SAMM: Our commercial and client engagement functions are now centralised within the Sales, Account Management & Marketing (SAMM) team. This creates a stronger, more coordinated focus on client relationships and growth. By centralising these functions, we are better equipped to understand your needs, build deeper partnerships, and ensure a consistent, positive experience throughout your journey with Decision Lab.
- New Practice Leads (AI Innovation, Solution Design, & Defence & National Security): We have introduced dedicated Practice Leads overseeing key areas: AI Innovation, Solution Design, and Defence & National Security. These leaders provide dedicated expertise, driving innovation and ensuring our solutions are tailored to specific domains and technical requirements. This means you benefit from faster access to advanced AI-driven R&D that focuses on your specific problems, and leverage our dedicated expertise to accelerate your time to value.
- New Leadership & Governance: Alongside these team changes, we have implemented new leadership roles and governance structures. This provides clearer roles and responsibilities across the business, leading to better focus, faster decision-making, and increased accountability. This improved internal clarity translates into a more agile and responsive partner for you.
What This Means for Our Clients and Partners
The changes we’ve made are fundamentally about enhancing your experience and maximising the value you receive from partnering with Decision Lab.
Our enhanced focus means you benefit from expertise tailored specifically to your industry and challenges. We are now structured to deliver solutions with greater precision and speed, ensuring you receive the right support and outcomes every time.
You’ll experience the direct benefits of our strengthened AI Innovation and Applied Solutions teams. This means faster access to cutting-edge R&D that directly addresses your unique problems, accelerating the journey from concept to tangible results and ensuring you gain value sooner.
Furthermore, our streamlined approach makes collaboration effortless. Whether you’re engaging us for a new project, exploring joint opportunities, or co-selling solutions, you’ll find us simpler to work with. Our improved services are designed to deliver not just faster, but also more effective solutions that drive real impact for your organisation.
- Performance risks (e.g., model drift, accuracy degradation)
- Ethical risks (e.g., bias, lack of fairness)
- Security risks (e.g., adversarial attacks, data breaches)
- Operational risks (e.g., deployment failures, integration issues)
The solution lifecycle must include allocated resources for identifying, evaluating, and mitigating risks proactively throughout the solution’s development and deployment. Identifying these risks proactively helps stakeholders make informed decisions about the deployment and ongoing use of the AI solution. Ensuring the risk register includes all potential risks will highlight the potential gaps in your solution and enable mitigation strategies. Your team can have established roles, responsibilities, and policies for managing AI risks effectively.
A Word of Thanks and a Look Ahead
Transitions of this nature require hard work, dedication, and adaptability. We want to express our sincere gratitude to every member of the Decision Lab team for their commitment, resilience, and continued passion throughout this restructure. It is their talent and effort that truly drive our success.
To our valued clients and partners, thank you for your continued trust and collaboration. We are confident that this restructure will only strengthen our ability to serve you and deliver the innovative Decision Intelligence solutions you need to thrive.
The structure and strategy are now firmly in place – and it’s time for execution. We are incredibly excited about the future. With our enhanced focus, streamlined operations, and unwavering commitment to innovation and client success, the next chapter for Decision Lab promises to be one of significant growth and impact.
Forward, Together!
Author: Gavin Wilkinson, Decision Lab Head of Marketing
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