David co-founded decisionLab 2011. Although the decision sciences landscape has evolved rapidly over this time, his mission remains the same: to help our clients grow their business through more effective decision making.

Leading business development at Decision Lab. A trusted leader with over a decade's experience guiding senior executives to make the most profitable choices for their businesses using data-centric solutions . A simulation specialist with a background in industrial design and architecture models with a focus on sustainability and resource efficiency.

Anna has a variety of marketing, account management and admin experience under her belt and worked at film studios such Paramount Pictures and Sony. More recently she worked at Westrock, a creative, design and packaging company. She is looking forward to a new challenge and happy to join a growing business.

Peter is a simulation modeller with a background in mathematics. He has built agent-based, discrete event and system dynamics simulations for a wide range of industries, including: pharmaceutical, food and defence.

Gavin has a background in simulation marketing, computer networks, software, and education. He spent seven years in remote communications for Guardian News & Media, and five years in marketing for The AnyLogic Company. He has a BSc in Computing Networks, is a certified AnyLogic simulation modeler, and holds a certificate in AI from the University of Helsinki.

Joshua is an experienced consultant with expertise in optimisation and inventory control. He has a wide range of research interests, including: forecasting, stochastic modelling, and financial market. Joshua holds a PhD, having defended his work on the Newsvendor problem, a well-known inventory control model.

Alex is the principal consultant within the mathematical modelling team. He has a background in physics and is experienced in applying a range of modelling and analytic techniques to solve problems in a range of industries, including nuclear, renewables and defence.

Adam is a simulation consultant who graduated from De Montfort University with a BSc in games programming and a MSc in computing. He has a background in warehousing and logistics, obtained from spending over a year at Amazon.

Anahita's academic background includes a Bachelor's degree in Computer Engineering, with a recent Master's in Data Science from Royal Holloway University of London. She has previous software development experience, primarily in Python and cloud architecture. She works as a Machine Learning Engineer at Decision Lab, which exercises an amalgamation of her academic knowledge.

Andrew holds a physics Masters from Oxford and investigated Calabi-Yau surfaces with machine learning at the London Institute for Mathematical Sciences. He's an expert in applying machine learning to real-world problems.

Disa is a Machine Learning Engineer with prior experience as a Software Developer. She holds an undergraduate degree in Information Technology and has recently been conferred with a Masters in Artificial Intelligence from the University of Essex. With a strong background in programming, she leverages AI and ML techniques to solve complex problems.

Dylan has an academic background in Computer Science with a particular interest in data science and simulation modelling. While studying at the University of Warwick for his MSc in Computer Science, his dissertation focused on modelling the formation of arctic melt ponds. He also has academic experience in data mining, agent-based systems, and image and video analysis.

Jacob is a Junior Simulation Consultant as part of the simulation team, with a background in computer science. Jacob originally joined as part of the Kickstart Scheme and has now moved to being a full time member at Decision Lab.

With a background in Business Analytics and Industrial Engineering, Sandy is interested in simulation and optimization and aims to use them to bring value to businesses. She worked in contract logistics companies for several years and has rich experience in operational excellence and solution design.

Mel is a highly experienced HR professional with over 20 years of experience across various industries, including Finance, Hospitality, Public Sector, and Manufacturing. She brings expertise in recruitment, training, and generalist HR. Her passion lies in understanding and developing employees, working collaboratively to design creative solutions for Decision Lab.