Sunset over the river Thames in London looking from East to West. A yellow sky grading down through orange to purple over the city.

About Us

We are a team of experts in AI, optimisation, and simulation dedicated to helping organisations make better decisions. Our multidisciplinary approach allows us to understand the unique context of your problems and tailor the right combination of technologies to deliver optimal outcomes.

We are a trusted partner, committed to translating cutting-edge AI innovation into commercially smart solutions.

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Our Team

Decision Lab Operations Manager Anna Callegari
Peter Riley
Alex Sparkes
Anahita Bilimoria
Adam Coleman
Sandy (Yang) Liu
Andrew Nestor MPhys
Disa Ray
Jacob Whyte
A professional headshot of Karim Alkaddi, consultant at Decision Lab Ltd. He is a man with a slight beard, dark hair, and brown eyes. He wears a white shirt against a neutral grey-blue background and is looking directly at the camera with a subtle smile.
A professional headshot of Asma Sabat, Internal Sales Coordinator, with a neutral studio background, wearing a professional brown hijab and a dark grey blazer.
Decision Lab profile photo of Melanie Stacey.

We are guided by our values:

Applied Creativity

We think creatively, trying to solve problems differently to others, asking questions and trying to find new methods.

Happiness

We want the company to be a happy place for all people involved – our staff, our clients and our partners.

Best in Class

We strive for the best and most effective, be it the people we employ, the techniques we apply, the clients and partners we work with.

Boldness

We actively seek to challenge ourselves in the projects we take on and in the ways we solve them and are not afraid to fail, but we learn from them.

Passion

We approach our work with real enthusiasm, are determined to deliver, and take ownership and responsibility for our activities.