We are now 10 years old!
We are now 10 years old!
On 9th September 2021 Decision Lab turned 10 years old! A milestone. An achievement. A fantastic anniversary. A journey. An ambition. A hope. It’s about now and tomorrow. Thanks for being here with us. To the bright future!












2011
Working in the water sector for Thames and Affinity & taking on our first 2 employees
Our aim was to make models for clients to solve their business needs. We started with mathematical optimisation, focusing on infrastructure investment decision support and logistics.

2012
Working in the water sector for Thames and Affinity & taking on our first 2 employees
We were commissioned by both Thames Water and Affinity Water to develop EBSD water investment models to support their regulatory submissions. Another highlight from that year was taking on 2 employees – Dan and Kevis (still a Decision Lab associate).

2013
Working in the water sector for Thames and Affinity & taking on our first 2 employees
We were commissioned by both Thames Water and Affinity Water to develop EBSD water investment models for each of them that were used to support their regulatory submissions. Another highlight from that year was taking on 2 employees – Dan and Kevis (who is still a Decision Lab associate).

2014
Working in the water sector for Thames and Affinity & taking on our first 2 employees
We were commissioned by both Thames Water and Affinity Water to develop EBSD water investment models for each of them that were used to support their regulatory submissions. Another highlight from that year was taking on 2 employees – Dan and Kevis (who is still a Decision Lab associate).

2015
Moving into defence and security sector
We built up our presence in the defence sector, particularly through our development of the ARTEMIS medical evacuation model for the Defence Science and Technology Laboratory (Dstl) and supporting Babcock International in optimising some of their systems and operations.

2016
A new data science capability & working with Rolls-Royce’s Airline Data Centre
We launched a new team specialising in data science and machine learning, which immediately started working with Rolls-Royce’s Airline Data Centre to try to predict airplane component failure.

2017
Foresense AI technology started
We won a Defence and Security Accelerator (DASA) project on AI-based prediction of asset failure onboard military jet fighters and naval warships. This was taken forward by the Royal Navy and was delivered to the Navy Digital Services.

2018
Winning multiple competitions
We won 5 separate competitive hacks. This including our novel machine-learning based ice formation prediction capability for aircraft winning the inaugural UK-Canada AI challenge. We also were awarded Runner Up in the OR Society’s President’s Medal.

2019
Selected by Babcock to deliver an asset risk investment model for their Devonport Dockyard
We won the opportunity to provide Babcock a tool to manage the maintenance and investment in their Devonport Dockyard facility. Our risk-based CHARM model had its origins in our power and canal infrastructure, making it extremely flexible.

2020
Becoming the premier AI developer on Dstl’s Intelligent Ship project and developing the next-generation water investment model
We became the leading developer of AI models within Dstl’s multi-million-pound Intelligent Ship project. And in water, we developed the next-generation optimisation model for water investment, which will support multiple water companies’ regulatory submissions.

2021
Partnership with Microsoft
This year we became an Autonomous Systems Partner of this tech giant, working with their low-code DRL tool Project Bonsai – a disruptive leading-edge AI that can empower businesses in numerous domains.
About us
Decision Lab is an award-winning technology company that solves real-world challenges for some of the biggest and most respected businesses in the UK.
We are experts in Mathematical Modelling, Optimisation, Simulation, Data Science and Artificial Intelligence.
We combine these to build the tools and models that turn the impossible, toughest problems into bold and clear paths for enabling decision-making.
Decision Lab features in the prestigious Financial Times list of the UK’s Leading Management Consultants 2020 and we are proud to have been awarded a Bronze Medal for Consulting services in Data Analytics and Big Data.
Our Company
- Based in Vauxhall, London
- Formed in 2011
Our People
- 10 men and 10 women
- 8 nationalities working together
Our Expertise
- Experts in optimisation, simulation and AI
- Working for some of the premier technology companies in the world
Our Awards
- Awarded 2020 Bronze Medal for Consulting services in Data Analytics and Big Data in the Financial Times UK’s Leading Management Consultants 2020
- Winners of the UK-Canadian AI Challenge 2019
Sectors
- Working across a diverse range of 8 sectors and increasing
- Impacting the lives of millions of people in the UK
Clients
- Government, industry, universities and charities
- Some of the most prestigious UK companies and organisations
Our Services
Decision Lab offers genuinely unique industry insight and methodologies.
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