Privacy Policy for Decision Lab Ltd.

Last Updated: June 27th 2025

1. Introduction

Welcome to Decision Lab Ltd. (“we”, “us”, “our”). We are committed to protecting and respecting your privacy.

This policy explains what personal data we collect from you, or that you provide to us, how it will be processed by us, and how we will keep it secure. It is based on the requirements of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Our website address is: https://decisionlab.co.uk.

2. Who We Are

  • Company Name: Decision Lab Ltd.
  • Company Number: 07768830
  • Registered Address: The Barn, Lower Lenthill Farm, 120 Main Street, Newtown Linford, LE6 0AF
  • Data Protection Contact: hello@decisionlab.co.uk

3. What Information We Collect About You

We may collect and process the following data about you:

  • Information you give us. This is information about you that you give us by filling in forms on our site decisionlab.co.uk (our “site”) or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you subscribe to our newsletter, download a resource, request a demo, or apply for a job. The information you give us may include your name, e-mail address, phone number, company information, and personal description.
  • Information we collect about you. With regard to each of your visits to our site we will automatically collect the following information:
    • Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your browser type and version, time zone setting, browser plug-in types and versions, and operating system and platform.
    • Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), resources you viewed or searched for, page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs).
    • Information we receive from other sources. We may receive information about you from third parties we work with, such as business partners, advertising networks, analytics providers, and search information providers.

    4. How We Use Your Information and Our Lawful Basis for Processing

    We use information held about you in the following ways, ensuring we have a lawful basis for each processing activity:

    Purpose of ProcessingType of DataLawful Basis for Processing
    To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us.Identity, Contact, Financial, TransactionalPerformance of a contract with you.
    To provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about.Identity, Contact, Technical, UsageLegitimate Interest (to develop our products/services and grow our business).
    To notify you about changes to our service.Identity, ContactPerformance of a contract with you.
    To ensure that content from our site is presented in the most effective manner for you and for your computer.Technical, UsageLegitimate Interest (to keep our site updated and relevant).
    To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.Technical, UsageLegitimate Interest (for running our business, provision of administration and IT services, network security).
    To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.Identity, Contact, Usage, MarketingLegitimate Interest (to study how customers use our services, to inform our marketing strategy).

    5. How We Use Cookies

    Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy [Link to your Cookie Policy].

    6. Disclosure of Your Information

    We may share your personal information with selected third parties including:

    • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
    • Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others.
    • Analytics and search engine providers that assist us in the improvement and optimisation of our site.

    We will disclose your personal information to third parties:

    • In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.
    • If Decision Lab Ltd. or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
    • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Decision Lab Ltd., our customers, or others.

    Third-Party Services:

    • Google Analytics: We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/.
    • HubSpot: We use HubSpot for our marketing, sales, and customer service operations. This includes using HubSpot’s tracking technologies on our website to understand visitor interactions. Information you provide to us via forms may be processed and stored in our HubSpot account. HubSpot’s privacy policy is available at: https://legal.hubspot.com/privacy-policy.

    7. Where We Store Your Personal Data

    The data that we collect from you may be transferred to, and stored at, a destination outside the UK. It may also be processed by staff operating outside the UK who work for us or for one of our suppliers (such as Google or HubSpot).

    Where we transfer your data to a country outside the UK, we will ensure that your data is protected by appropriate safeguards, for example, by using standard contractual clauses approved by the UK’s Information Commissioner’s Office, or by transferring the data to a country that has been deemed to provide an adequate level of protection for personal data.

    8. Data Security

    We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

    9. Data Retention

    We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

    To determine the appropriate retention period, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, and the applicable legal requirements.

    10. Your Rights

    Under UK data protection law, you have rights including:

    • Your right of access – You have the right to ask us for copies of your personal information.
    • Your right to rectification – You have the right to ask us to rectify information you think is inaccurate or incomplete.
    • Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.
    • Your right to restriction of processing – You have the right to ask us to restrict the processing of your information in certain circumstances.
    • Your right to object to processing – You have the right to object to processing if we are relying on a legitimate interest.
    • Your right to data portability – You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

    You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at [Your Data Protection Contact Email] if you wish to make a request.

    11. Changes to Our Privacy Policy

    Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates.

    12. Contact

    Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to [Your Data Protection Contact Email].

    13. Complaints

    If you have any concerns about our use of your personal information, you can make a complaint to us at [Your Data Protection Contact Email]. You can also complain to the ICO if you are unhappy with how we have used your data.

    The ICO’s address:
    Information Commissioner’s Office
    Wycliffe House, Water Lane
    Wilmslow, Cheshire, SK9 5AF

    Helpline number: 0303 123 1113
    ICO website: https://www.ico.org.uk