We are thrilled to announce a fantastic new addition to the Decision Lab family. Asma Sabat has officially joined our growing Sales and Marketing team, bringing a wealth of expertise and a proven track record in driving business growth.
Asma joins us from Macfarlane Packaging, where she excelled as part of the New Business Development team. Throughout her career, she has demonstrated a remarkable capability for identifying market opportunities, understanding client pain points, and delivering tailored high-value propositions. Her deep expertise in sales operations makes her perfectly positioned to help shape the next chapter of our commercial journey.
Driving Growth and Digital Transformation
At Decision Lab, Asma will be focusing on lead qualification, driving our software sales pipeline, and identifying valuable upselling opportunities for our existing clients. Her appointment comes at a pivotal moment for the company. As organisations increasingly look to harness simulation, digital twins, mathematical optimisation, and AI to solve complex operational challenges, our focus is firmly on delivering scalable solutions that embed these powerful capabilities directly into the workflows of our partners.
Asma’s background in fast-paced commercial environments will ensure that we continue to connect our partners with the precise technical assets and software products they need to level-up their decision-making.
“I am incredibly excited to join the brilliant team at Decision Lab. The company’s reputation for cutting-edge data science and advanced analytics is second to none. I look forward to working closely with our partners, understanding their unique strategic goals, and helping them leverage Decision Lab’s powerful software capabilities to drive real commercial value.”
Asma Sabat, Sales and Marketing Team
Naomi Harvey, Chief Sales and Marketing Officer
“Having worked with Asma in the past, I know firsthand the level of talent, strategy, and dedication she brings to the table. I couldn’t be more excited to welcome her to the team. As we enter this next chapter of proactive growth, her skillset, experience and business relationships will be instrumental in driving our sales success.“
A Strengthening Commercial Vision
By driving our lead qualification and scaling our outward-facing commercial efforts, Asma will play a central role in ensuring that Decision Lab’s software products reach the sectors where they can have the greatest impact.
Please join us in giving Asma a very warm welcome to the team! We are incredibly excited to see the impact her energy and experience will bring to Decision Lab and the organisations we serve.
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